Last updated: August 2026
At Most Fit (“we”, “us” or “our”), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it and the choices available to you.
By using this website, you agree to the practices described in this Privacy Policy.
Who we are
Most Fit is the data controller responsible for the personal information collected through this website. We provide personal training, athletic performance coaching and trail running resources within the UK.
If you have any questions about this Privacy Policy or how your personal information is handled, you can contact us at:
dean@most-fit.co.uk
Information we collect
Depending on how you interact with the website, we may collect:
- Your name
- Your email address
- Your phone number (if you choose to provide one)
- Information you submit through our contact and contribution forms
- Technical information such as your IP address, browser type and device information collected through website analytics and security tools
You are never required to provide more information than is necessary for the purpose of your enquiry or contribution.
How we use your information
We only use your information for the purpose for which it was provided.
1. Contact enquiries
If you contact us through our contact form or by email, we use your information to respond to your enquiry.
Our lawful basis for processing this information is Legitimate Interests, as it allows us to communicate with visitors and respond to enquiries.
2. Guide contributions
If you use our Help improve this guide form, we use the information you provide to review your suggested corrections, updates or improvements and, where necessary, contact you for clarification.
Information submitted through these forms may include the page you were viewing when you made your submission so that we can review your contribution accurately.
Our lawful basis for processing this information is Legitimate Interests.
3. Route recommendations
If you submit a route recommendation, we use the information solely to review your suggestion and contact you if we need further information.
Our lawful basis for processing this information is Legitimate Interests.
4. Trail running updates
If you choose to receive occasional trail running updates by email, we will only send these because you have given your consent.
You can unsubscribe at any time using the unsubscribe link included in our emails or by contacting us directly.
Our lawful basis for processing this information is Consent.
Cookies and analytics
This website may use cookies and similar technologies to improve your browsing experience, understand how visitors use the site and help us improve our content.
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
You can control cookies through your browser settings or your cookie preferences.
Third-party services
To operate this website, we use carefully selected third-party service providers. These may process personal information on our behalf in order to provide services such as:
- Website hosting
- Contact forms
- Email delivery
- Website analytics
- Spam prevention and website security
These providers only process information where necessary to deliver their services and are expected to protect your information appropriately.
How long we keep your information
We only retain personal information for as long as necessary.
Typically:
- Contact enquiries are retained for as long as required to deal with your enquiry.
- Guide contributions and route recommendations may be retained while they remain relevant to maintaining and improving our content.
- Email subscribers are retained until they unsubscribe or request deletion.
Where we are required by law to retain information for longer, we will do so.
Sharing your information
We do not sell, rent or trade your personal information.
We will only share information where:
- it is necessary for trusted service providers to operate this website;
- we are required to do so by law; or
- you have given your permission.
Your rights
Under UK data protection law, you have the right to:
- request access to your personal information;
- request correction of inaccurate information;
- request deletion of your personal information where appropriate;
- object to certain types of processing;
- request restriction of processing in certain circumstances; and
- withdraw your consent where processing is based on consent.
To exercise any of these rights, please contact:
dean@most-fit.co.uk
Complaints
If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection.
External websites
Our website contains links to third-party websites.
Once you leave Most Fit, we are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal information.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, legal requirements or the services we use.
Any updates will be published on this page together with the revised “Last updated” date.